Case Studies

Standing Tall – The Full Impact of Erection Problems on Men

Challenge: Harness the insights of men affected by erection problems to demonstrate the full impact of the problem and the importance of addressing these problems on an ongoing, rather than ad hoc, basis.
Strategy: Start a new conversation about erection problems, highlighting that the condition extends well beyond the man’s ability to have sex and can be a constant source of anxiety and concern which can lead to a loss of confidence.
Results: Widespread reporting on the full impact of the problem beyond the bedroom. The coverage drove large numbers of patients to consult their doctors and to visit a new website where they could learn more about the condition and how it can be managed.