Case Studies

Raising awareness of diabetic kidney disease

Challenge: To highlight that type 2 diabetes and kidney disease frequently co-exist and accelerate the progression of one another, and that early diagnosis can assist with delaying / preventing the progression of diabetic kidney disease.
Strategy: Raise awareness of the sinister relationship that exists between type 2 diabetes and kidney disease among the media, patients with type 2 diabetes and medical community, as well as strategies that can assist to delay / reduce the progression of kidney disease in patients with type 2 diabetes.
Results: The campaign generated widespread media interest with TV, radio, print and online media outlets covering the story highlighting the interrelated relationship between type 2 diabetes and kidney disease and the need for patients with type 2 diabetes to have an annual kidney health check.