Case Studies

New Brand for Blanco

Challenge: To develop a strong brand and market position for leading household appliance manufacturer, Blanco. After 30 years in the market, the Blanco brand had become ‘confused’ and lacked relevance to consumers and retailers.
Strategy: Ethical Strategies worked with Galaxy Research to establish clear and strong brand propositions for Blanco. Qualitative and quantitative research was conducted to arrive at the consumer and retailer insight that appliances must allow people to enjoy their lives by making life easy.
Results: A clear brand proposition, image and tagline (‘Because life’s meant to be easy’) were created for Blanco, cementing its position as a leading supplier of kitchen and laundry appliances. These branding elements have been applied across all aspects of Blanco’s marketing and communications activities.