Case Studies

Launching a Landmark Medical Study

Challenge: To communicate, on behalf of a leading pharmaceutical company, the results of a landmark cardiovascular medical study in a credible and authoritative manner in accordance with the industry’s code of conduct.
Strategy: The ‘investigator-led study’ required ‘investigator-led communication’ to ensure its significance was fully recognised and regulatory restrictions were satisfied. Through an educational grant, Ethical Strategies formed a truly independent and autonomous group of leading medical specialists and acted as Secretariat to the Group - developing and implementing an integrated communications program on its behalf.
Results: The program strengthened the company’s relationships with some of its key stakeholders – members of the Group – and provided a forum though which to communicate the study’s results directly to medical specialists. The national media campaign – which generated more than 150 brand mentions – was deemed the most successful of all of the company’s 136 subsidiaries following an analysis by its international headquarters.