Case Studies

Cash Management: Putting the focus back on SMEs

Challenge: Highlight the business services and financial support of a leading financial services provider to Australia’s small and medium sized enterprises – the heartland of the Australian economy.
Strategy: Use the results of a national report to reinforce the company's commitment to Australian business and emphasise the cash flow and financial management benefits enjoyed by the company's merchant members.
Results: Ethical Strategies’ strong media campaign generated a wide range of print and broadcast coverage in the consumer media, as well as reporting in industry specific publications. The company's role as a provider of business services and financial support was highlighted in the coverage as a sound method of removing the risk of bad debtors and increasing cash flow.