Case Studies

  • Launching a Landmark Medical Study

    To communicate, on behalf of a leading pharmaceutical company, the results of a landmark cardiovascular medical study in a credible and authoritative manner in accordance with the industry’s code of conduct.

  • Cash Management: Putting the focus back on SMEs

    Highlight the business services and financial support of a leading financial services provider to Australia’s small and medium sized enterprises – the heartland of the Australian economy.

  • No Headaches for New Migraine Prevention Therapy

    Strong advocacy and opinion leader comment on the need to alter the way migraine is treated was needed to ensure the successful launch of a migraine prevention therapy.

  • Highlighting Unintended Social Consequences of the 'Alcopops Tax'

    The Federal Government increased the excise on Ready-to-Drink (RTD) alcohol products (or ‘alcopops’) by 70 per cent in April 2008, having an immediate and adverse impact on sales of the category.

  • Putting Fibre Back on the Agenda

    To help Goodman Fielder, the maker of Wonder White bread, reignite interest in dietary fibre and highlight its health benefits beyond that of simply ‘keeping you regular’.

  • Communicating a Clear Corporate Vision

    ASX-listed Vision Group sought to position itself as the leader in ophthalmic care and vision correction services and overcome market misconceptions about exposure to a downturn in discretionary spending.

  • No Small Sales Strategy for Cataract Surgery

    Ophthalmic surgeons, while interested in the new sub-2mm cataract incision procedure, baulked at spending $100,000 on the required technology.

  • New Brand for Blanco

    Develop a strong brand and market position for leading household appliance manufacturer, Blanco. After 30 years in the market, the Blanco brand had become ‘confused’ and lacked relevance to consumers and retailers.

  • Tackling Issues Head-On: Side-Effects in Context

    Announcing the PBS listing of a treatment for Parkinson's disease while ensuring the therapy's unique - and highly newsworthy - side-effect profile did not become the focus of media attention.

  • Savouring the Flavour of Excellence

    Announce the winners of the 2009 Savour Australia National Awards for Excellence, the annual awards of Restaurant & Catering Australia, without breaching the awards night embargo and maximising national, state and local coverage.

  • Charity Letting Kids be Kids

    To help Amway of Australia raise awareness of its Freedom Wheels corporate social responsibility program – which modifies bicycles for children with disabilities – and encourage parents to let their children enjoy the simple childhood freedom of riding a bike.

  • Leading Card + New Partner = Unique Benefits

    To communicate the new benefits of, and drive demand for, a corporate credit card through the addition of a new partner to an existing and highly successful credit card program.

  • Pioneering Surgeons put Patients back in Focus

    Communicate the range of vision enhancement procedures available to Australians to reduce their reliance on glasses and the ability of surgeons at the Vision Eye Institute to match specific procedures to the right patients based on their individual circumstances.