-
To cut through the large number of charity fundraisers to promote the annual Paceline cycling event and raise awareness of heart arrhythmias – conditions which are largely perceived as quite ‘niche’ and predominantly the domain of the elderly.
READ MORE
-
To highlight that type 2 diabetes and kidney disease frequently co-exist and accelerate the progression of one another, and that early diagnosis can assist with delaying / preventing the progression of diabetic kidney disease.
READ MORE
-
Launch a new non PBS-listed therapy to prevent strokes in patients with a largely unknown heart condition – atrial fibrillation – in a manner which complies with the industry’s Code of Conduct and is not seen as ‘pressuring’ the Government for reimbursement.
READ MORE
-
_list.jpg)
Harness the insights of men affected by erection problems to demonstrate the full impact of the problem and the importance of addressing these problems on an ongoing, rather than ad hoc, basis.
READ MORE
-
To raise awareness of the pressing need for indexation of the Medicare patient rebate for essential and life saving radiology services and the need to reduce out-of-pocket medical expenses for chronically ill Australians.
READ MORE
-
To recruit General Practitioners and the general public to participate in the Lung Census – the largest screening of lung function ever undertaken in Australia designed to gauge the state of the nation’s lung health with regard to Chronic Obstructive Pulmonary Disease (COPD).
READ MORE
-
To help Amway of Australia raise awareness of its Freedom Wheels corporate social responsibility program – which modifies bicycles for children with disabilities – and encourage parents to let their children enjoy the simple childhood freedom of riding a bike.
READ MORE
-
To communicate the new benefits of, and drive demand for, a corporate credit card through the addition of a new partner to an existing and highly successful credit card program.
READ MORE
-
Communicate the range of vision enhancement procedures available to Australians to reduce their reliance on glasses and the ability of surgeons at the Vision Eye Institute to match specific procedures to the right patients based on their individual circumstances.
READ MORE
-
Announce the winners of the 2009 Savour Australia National Awards for Excellence, the annual awards of Restaurant & Catering Australia, without breaching the awards night embargo and maximising national, state and local coverage.
READ MORE
-
Announcing the PBS listing of a treatment for Parkinson's disease while ensuring the therapy's unique - and highly newsworthy - side-effect profile did not become the focus of media attention.
READ MORE
-
To help Goodman Fielder, the maker of Wonder White bread, reignite interest in dietary fibre and highlight its health benefits beyond that of simply ‘keeping you regular’.
READ MORE
-
Highlight the business services and financial support of a leading financial services provider to Australia’s small and medium sized enterprises – the heartland of the Australian economy.
READ MORE
-
Strong advocacy and opinion leader comment on the need to alter the way migraine is treated was needed to ensure the successful launch of a migraine prevention therapy.
READ MORE
-
Ophthalmic surgeons, while interested in the new sub-2mm cataract incision procedure, baulked at spending $100,000 on the required technology.
READ MORE
-
To communicate, on behalf of a leading pharmaceutical company, the results of a landmark cardiovascular medical study in a credible and authoritative manner in accordance with the industry’s code of conduct.
READ MORE
-
Develop a strong brand and market position for leading household appliance manufacturer, Blanco. After 30 years in the market, the Blanco brand had become ‘confused’ and lacked relevance to consumers and retailers.
READ MORE
-
ASX-listed Vision Group sought to position itself as the leader in ophthalmic care and vision correction services and overcome market misconceptions about exposure to a downturn in discretionary spending.
READ MORE
-
The Federal Government increased the excise on Ready-to-Drink (RTD) alcohol products (or ‘alcopops’) by 70 per cent in April 2008, having an immediate and adverse impact on sales of the category.
READ MORE