Our News
Ethical Strategies makes the news:
- Ethical Strategies goes from strength and strength
Despite the challenging economic environment, public relations agency Ethical Strategies continues to build its team of consultants.
- Media hostility towards pharmaceutical industry
- Pharma in Focus
The Ethical Strategies Reporting Medicine in Australia report was cited in this Pharma in Focus commentary on media reporting of the Vioxx court case.
- Code of Conduct creates state of confusion for media
- Pharma in Focus
The pharmaceutical industry’s Code of Conduct creates confusion and frustration for the majority of journalists reporting on healthcare and pharmaceuticals in Australia, according to research commissioned by Ethical Strategies.
- "Indefatigable campaign against the alcopops tax"
- Australian Financial Review
In a move to highlight the proliferation of new 'alcopop impersonators' exempt from the RTD tax hike, the Distilled Spirits Industry Council of Australia is delivering daily product samples to Members of Parliament and key Senators.
- Power of the media in providing health information
- Medical Observer, Pharma in Focus and Retail Pharmacy
Two thirds of consumers regard the media as one of their main sources of information about new medications, rating it only just behind doctors.
- Ethical Strategies makes senior appointment
- Pharma in Focus
Ethical Strategies has confirmed the appointment of a new Account Director, further adding to the depth of its consultancy offering.