-
For the first time in Australia, quantitative research has examined the attitudes of leading healthcare journalists, news directors and editors towards pharmaceutical and healthcare companies in an effort to identify and quantify the issues that impact and influence their reporting.
READ MORE
-
Multinational companies need to better define and communicate an ‘Australian story’ if their brand and corporate messages are to be believed and acted upon in the local market. They need to: ‘Think globally; Speak locally’.
READ MORE
-
Not everything a company does, announces, wants to sell or wants to do, warrants a media release. The ever-increasing tide of releases on anything and everything that washes across journalists’ desks has done enormous damage to the reputation of PR practitioners.
READ MORE
-
Measuring and evaluating the success of public relations and communications programs has moved a long way from the simple measurement of column centimetres.
READ MORE
-
While the practice of government relations is well established, the fine line between effective communication and becoming a nuisance is sometimes a perilous one to tread – persistence can be considered irritating, while lacking vigour can signal a lack of importance or credibility.
READ MORE