Our Team

Our Team

At Ethical Strategies, public relations management and consulting skills, government advisory experience and award winning journalism come together in a unique combination of professional capabilities.

  • John Morton,
    Managing Director

    John is one of Australia’s most experienced healthcare public relations strategists. Having previously managed the country's largest public relations agency, he established Ethical Strategies in 2007 and plays a hands-on role working across the agency’s key clients. He is dynamic strategist who is well versed in the the intricacy of multi-stakeholder communications.

  • Rebecca Anable,
    Group Account Director

    Rebecca is a dynamic healthcare communications adviser who joined Ethical Strategies in 2007. She has a deep understanding of the healthcare environment and its interrelated stakeholders. She has managed multi-stakeholder campaigns relating to major clinical trials, new treatment guidelines, access to new medicines and disease awareness.

  • Jay Pleass,
    Group Account Director

    Jay is a former political advisor and experienced media manager who maintains trusted relationship with key health and political reporters. He joined Ethical Strategies in 2007 and has led the communications strategy and deliverables for clients across the healthcare, financial services and corporate sectors. Jay is well versed in issues and crisis management and adopts a can-do attitude to his client work.

  • Fiona Beveridge,
    Account Director

    Fiona has diverse experience in healthcare communications having worked for leading public relations agencies in the UK and Australia.Since joining Ethical Strategies in 2012, Fiona has managed major campaigns in support of medicine access, alongside high profile disease awareness campaigns in areas ranging from cancer to infectious disease.

  • Houry Mayissian,
    Account Director

    Houry is a talented and experienced writer and a public relations adviser who has worked in the United Arab Emirates, United States and Australia. She joined Ethical Strategies in 2012 and has been central to the management of the consultancy’s largest client, delivering work across Asia Pacific.

  • Alexandra Cain,
    Account Manager

    Alex is an experienced journalist, writer and a communications practitioner who has worked in the United Kingdom and Australia for respected media outlets and public relations consultancies. Prior to joining Ethical Strategies in 2016, Alex was a senior reporter at Pharma in Fo

  • Aidan Simmons,
    Senior Consultant

    Aidan is an experienced communications professional with a background in corporate affairs, public relations and event management. Prior to joining Ethical Strategies, Aidan worked in the communications departments of a New South Wales Government department, the Royal Australasian College of Physicians and a consumer facing start-up.

  • Karla Baresa,

    Karla graduated from the University of Southampton with a degree in Psychology. She has experience in healthcare communications in the UK and Australia. Karla has worked on a number of global accounts in the areas of rheumatoid arthritis, atopic dermatitis, cancer, irritable bowel syndrome and duchenne muscular dystrophy.