Consultant Profiles


John Morton, Managing Director

John is one of the most experienced public relations consultants in Australia. He combines a deep understanding of Australia’s corporate and social environments with a proven ability to design and deliver complex, multi-stakeholder communications programs.

Prior to forming Ethical Strategies John managed the largest public relations consultancy in Australia, where he consulted to the likes of Telstra, MasterCard, McDonald’s, Oracle, AstraZeneca and Merck Sharp & Dohme.

Since forming Ethical Strategies in early 2007 John has advised on and delivered brand strategy, corporate messaging, media relations, internal communications, issues management and government relations for clients across the healthcare, financial services, FMCG, manufacturing and not-for-profit sectors.

He is a dynamic strategist who thrives on communications challenges that align with clear business imperatives. Like the rest of the team at Ethical Strategies John strongly believes that even the most well thought through strategy is redundant without creative and impactful implementation. 


Jay Pleass, Group Account Director

As a former Political and Media Adviser in both Federal and State politics, Jay has a deep understanding of the machinations of Australian politics, the media and strategic communications. He is an experienced Adviser, having worked for a variety of Ministers and Members of Parliament. He has a Bachelor of Commerce from the University of Tasmania, majoring in both Economics and Marketing.

Prior to joining Ethical Strategies, Jay was employed by the Tasmanian State Opposition. Before that, Jay was an Adviser to the then Federal Minister Assisting the Minister of Defence and the Federal Minister for Small Business and Tourism. In these roles, Jay has developed and managed a variety of media issues, liaised with key political journalists, and advised on a broad range of portfolios. 

Jay is a tested performer in terms of media and industry relations and is known for his strategic approach to the development and implementation of communications programs.


Rebecca Anable, Group Account Director

Rebecca’s experience is far beyond her years. Since graduating with a communication degree in 2004 she has worked on a variety of major projects with a number of corporate and not-for-profit organisations. She has played a hands-on role in community awareness campaigns about alcohol consumption and cardiovascular disease and managed media outreach for a range of key announcements and medical studies. She has also managed elements of internal communication for clients.

Rebecca has a penchant for success and an eye for detail. She is adept at identifying and drawing out the newsworthy elements of situations and stories and is highly adept at researching and monitoring local and international media developments. Rebecca’s research skills are second to none, skills she has put to good use in developing complex information kits on a range of issues for a variety of media outlets.

Rebecca has a strong understanding of the Australian media landscape and has developed a robust and extensive network of media contacts. Rebecca’s professionalism and energetic personality make her a valuable asset on the projects she is involved in.


Fiona Beveridge, Account Director      

Fiona has diverse experience in communications having worked for a number of leading public relations agencies in the UK on high profile national, pan-European and global campaigns for clients including AstraZeneca, GSK, Janssen, Procter & Gamble, Roche, Sanofi and Wyeth.

She has a passion for getting the best results for clients and patients and combines a big picture approach with a keen eye for detail and a deep interest in medical developments, public debate and public policy.

Since moving to Sydney, she has gained experience in Australia working for another communications agency on several high profile campaigns for Boehringer Ingelheim, Roche Diagnostics and Shire. Prior to working in agency, Fiona worked as a press officer and lobbyist for an advocacy group, and in the public sector for the NHS and Royal College of Physicians. She has an English degree from Oxford and an MSc in Medical Ethics from Imperial College, London.


Houry Mayissian, Account Director

Houry Mayissian has several years of communications experience both as a writer and a public relations consultant. In the United Arab Emirates, Houry worked on several large projects and events in the entertainment and finance sectors, focusing on media relations and copywriting for clients. Houry has also worked in the education sector with a leading regional university in Beirut.
Houry obtained her BA in Communication Arts in 2005. She completed her Master of Philosophy in European Politics and Society from Oxford University in 2008. Houry has also had journalism experience in the United States.


Chris Adams, Senior Consultant

With a solid background in social media and online communication, Chris thrives under pressure.

Graduating from the University of New South Wales with a Bachelor of Media specialising in Public Relations and Advertising, Chris has an unbridled enthusiasm for the role of media channels in new strategic communication and public relations.

Chris is an accomplished consultant, possessing well-rounded communications experience in the Health and Wellness industry. He served as the Public Relations Manager of one of the largest online Paleo organisations in Australia, developing and maintaining strong relationships with high profile media contacts. He currently consults to clients in the pharmaceutical, medical device and nutrition industries.


Dominique Kielt, Senior Consultant

Dominique joins Ethical Strategies as a talented communications consultant with two years of agency experience.

Having graduated with a Bachelor of Arts in Communication from the University of Technology Sydney, Dominique has a well-rounded knowledge and understanding of the Australian media landscape.

Dominique's passion and expertise in community engagement stems from her experience working alongside one of Australia's leading retirement living providers, where she developed a flair for creating engaging community stories with real impact.


Trevor Watson, Media Trainer

Trevor is one of the most experienced media advisers in Australia. Following a 25 year career as a journalist, foreign correspondent and producer for the ABC, Trevor has spent the past decade advising clients on campaign messaging, media relations, and issues and crisis management.

He possesses a deep understanding of the news agenda in Australia and across Asia-Pacific and is well versed in formulating and delivering communications strategies that integrate traditional and new media channels.

Trevor is also a highly credentialed and experienced media trainer and has produced both audio and video programs for a range of Australian and international organisations.